Dividing the audience into specific groups. - focus on marketing / satisfy their needs and desires.
Examples of audience segmentation:
- Gender
- Age
- Race/Ethnicity
- Experience / fears / personality
- Occupation
- Interests
- Wealth / Class
Thursday, November 17, 2016
AUDIENCE SEGMENTATION
Dividing the audience into specific groups. - focus on marketing / satisfy their needs and desires.
Examples of audience segmentation:
Dividing the audience into specific groups. - focus on marketing / satisfy their needs and desires.
Examples of audience segmentation:
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