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Thursday, March 16, 2017

EVALUATION Q2 - TARGET AUDIENCE

How does your product engage with audiences?.....


            
*Please turn on annotations to see analysis*

I researched about audiences who are interested in films that has a similar concept as our opening.
----> Children targeted
by the protagonist.
These are the results of the type audiences who are interested in films that are similar to mine. (Source from YouGov profile)

INSIDIOUS


THE BOY


As you can see these are mostly women aged between 18 to roughly 40/50. This may be due to their strong emotions for children as most of their desires are to have kids. Apart from that, most of their favourite movies are not blockbuster movies, in fact, many of them are not known by many. This may imply that the sense of isolation from society interests them.

PLEASE READ ANNOTATIONS ON THE YOUTUBE EMBED FOR OTHER WAYS OUR OPENING ENGAGES WITH THE AUDIENCE

.... How would it be distributed as a real media text?

Personally I think that our film is quite typical as the protagonist whom is targeted by the antagonist is a young child. It is a mixture of indie-art movies with a hint of hollywood. It follows the same concept as most thriller films since we followed the main conventions of a thriller film. However our plot may be slightly different to other general thriller films which means that our film might have a niche audience. An example of a particular group of audience which our film can possibly attract may include people who fears isolation or dislikes the thought of being alone. This applies to the theory of how people are often attracted to films that consists of their fears. Apart from that, younger children/ teenagers might be interested in our film as some might be able to relate to this issue during some point of their lives.

In my opinion, our film might not be suitable for being released in cinemas due to the fact that it is not quite mainstream, therefore it will face difficulties in competing with other blockbuster films with  mass target audiences. This will mean that our film will be distributed to a smaller amount of people, in order to solve this problem, we can let Netflix do the job for us. By uploading our film into Netflix, it will be distributed worldwide which our film might eventually become more well known. Another advantage of this is that our film will reach our target audiences more easily since Netflix has a system which separates different genre of films into different sections and allow their users to pick their desired genres. Furthermore, Netflix is an online movie streaming program therefore this means that their users do not have to leave their homes and travel all the way to the cinema, instead they are able to watch movies at home on their laptops/PC etc.

In order to distribute our film further, we can submit our film into different film festivals from all over the world. This might give our film a chance to win at least a few awards and may end up being recognised more by many. Film companies such as Focus Features might be able to help us distribute our film as they have launched Focus World in 2011. Focus world is a label focusing on the video on demand market. This can be another source of distribution for our film.

If our film was to be released, a suitable release date would be on a Thursday as it follows the trend of blockbuster movies and movies that are released in the cinema. Moreover, for the movie opening, our aim is to target audience in the mainstream area in addition with those who are critiques for indie award winning films.




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